When any of us first start a new business one of the fundamental challenges we all face is how to gain new clients and therefore income for our fledgeling organisations. When I first started I came from a relatively safe corporate environment where the majority of my clients were introduced via the business I worked for.
When it's your own responsibility to acquire new clients the challenges you face are fundamentally different! Many businesses use a range of strategies including advertising, making their website more visible on Google and even cold calling.
However I quickly realised that these strategies wouldn't be as effective for my business as going out, meeting fellow business owners, evidence my expertise and building long term relationships and thankfully my business has and is going from strength to strength by adopting face to face networking as a core business strategy.
When I started networking with the aim of winning new clients and at the time didn't realise how powerful the "fringe" benefits of meeting fellow professionals and business owners are. I've now got access to a trusted team of experts with a range of specialisms, key strategic partnerships and some really good friends. All aspects of business networking which are too often ignored.
In a later Blog Entry, I'm going to share with you where I network face to face and what strategies have worked for me.
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